The growth rate of the construction machinery industry has slowed down significantly and urgently needs transformation
Recently, CMIIC2015 launched a press conference and the HC Construction Machinery Network January to April e-commerce transaction index conference was held in Beijing. The data shows that the growth rate of the construction machinery industry in the country has slowed down significantly, promoting the deep integration of the Internet and the industry, and it is particularly necessary to quickly take advantage of the transformation.
It is understood that in the field of construction machinery that has been operating at a low level for 3 years, many leading companies of listed companies have reduced their operating income to about 50% during the peak period, and their net profit has dropped to about 20% during the peak period. Data show that after 2011, the growth rate of the industry has slowed down significantly. In 2014, the total sales volume of construction machinery products was 653,300 units, a year-on-year decrease of 4.11%. In 2015, despite the pull of investment projects such as “One Road, One Belt”, the Asian Investment Bank, infrastructure, and railway, the pressure on enterprises is still not to be underestimated, and the transformation of traditional industries such as construction machinery is urgent.
Looking at the status quo of the industry, on the one hand, the traditional industry represented by construction machinery is shrinking and shrinking; on the other hand, the Internet is booming and unstoppable. Participating experts said that as a new economic form, "Internet +" will redefine the operating model of traditional industries, as well as construction machinery. According to iResearch statistics, the total transaction volume of China's B2B market in 2014 was close to 96 trillion yuan. The construction machinery that occupies half of the basic industry can no longer stick to the rules. In the tide of e-commerce, it must follow the trend, break through itself, and obtain new development.
Duan Xinhua, deputy general manager of Huicong Construction Machinery Network, made the release of the Huicong Construction Machinery Network E-commerce Transaction Index from January to April. According to the data analysis released, it is found that for the construction machinery industry, although e-commerce is still in its infancy, some companies and even some peers still simply understand e-commerce as an online trading platform, but there are still some companies with insight and The platform focuses on operations and builds an ecosystem around the trading platform.
Huicong Wang, general manager of HC Engineering Machinery Network, said that CMIIC2015 China Construction Machinery Internet Conference aims to help traditional enterprises open the "Internet +" thinking mode, promote the deep integration of the Internet and industrial enterprises, and quickly transform themselves; and assist enterprises to build e-commerce operations System, sharing the industry's mature and excellent operating strategies and channel optimization methods; at the same time, using the advantages of the Internet to activate traditional manufacturing and enhance the value and creativity of the industrial industry.